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"How do you feel about a disease?" : the effect of psychological distance towards a disease on health communication
Kim, Dong Hoo - In: International journal of advertising : the review of … 38 (2019) 1, pp. 139-153
Persistent link: https://www.econbiz.de/10012200212
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Gucci versus Old Navy : interplay of brand personality and regulatory focus in advertising persuasion
Kim, Dong Hoo; Sung, Yongjun - In: Psychology & marketing 30 (2013) 12, pp. 1076-1087
Persistent link: https://www.econbiz.de/10010232495
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Brand personality usage in crisis communication in Facebook
Han, Jiyoon; Sung, Yoon Hi; Kim, Dong Hoo - In: Journal of promotion management : JPM 24 (2018) 6, pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
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The influence of self-concept on ad effectiveness : interation between self-concept and construal levels on effectiveness of advertising
Kim, Dong Hoo; Yoo, Jinyoung Jinnie; Lee, Wei-Na - In: Journal of marketing communications 24 (2018) 7, pp. 734-745
Persistent link: https://www.econbiz.de/10011927624
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Distance matters : the effects of self-brand connections and construal levels on ad responses
Lee, So Young; Yoo, Chan Yun; Kim, Dong Hoo; Sung, Yoon Hi - In: International journal of advertising : the review of … 40 (2021) 3, pp. 403-430
Persistent link: https://www.econbiz.de/10012586667
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How do self-brand connections affect ad responses among South Korean consumers? : the roles of reference groups and message construals
Kim, Dong Hoo; Sung, Yoon Hi; Lee, So Young; Yoo, Chan Yun - In: International journal of market research 63 (2021) 4, pp. 494-513
Persistent link: https://www.econbiz.de/10012593927
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Surviving a crisis : how crisis type and psychological distance can inform corporate crisis responses
Lee, So Young; Sung, Yoon Hi; Choi, Dongwon; Kim, Dong Hoo - In: Journal of business ethics : JBE 168 (2021) 4, pp. 795-811
Persistent link: https://www.econbiz.de/10012436296
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Actual Dove versus ideal L'Oréal : impact of self-related brand image on advertising persuasiveness
Kim, Dong Hoo; Sung, Yoon Hi; Um, Nam-Hyun - In: Journal of marketing communications 25 (2019) 5, pp. 535-552
Persistent link: https://www.econbiz.de/10012203334
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Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo; Kim, Seoyeon; Song, Doori - In: Journal of marketing communications 25 (2019) 6, pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
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Can brand experience shorten consumers' psychological distance toward the brand? : the effect of brand experience on consumers' construal level
Kim, Dong Hoo; Song, Doori - In: The journal of brand management : an international journal 26 (2019) 3, pp. 255-267
Persistent link: https://www.econbiz.de/10012060067