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Transformative Marketing : Combining New Age Technologies and Human Insights

Kumar, Vikas; Kotler, Philip - 2024

Chapter 1: Transformative Marketing Has Begun -- Chapter 2: Transformative Marketing – A Marketing 5.0 Perspective -- Chapter 3: Transformative Marketing with Artificial Intelligence -- Chapter 4: Transformative Marketing with Generative Artificial Intelligence -- Chapter 5: Transformative...

Persistent link: https://www.econbiz.de/10014558556

Philip Kotler's contributions to marketing theory and practice

Kotler, Philip - 2011

Persistent link: https://www.econbiz.de/10009270388

Principles of marketing

Kotler, Philip - 1986 - 3. ed

Persistent link: https://www.econbiz.de/10000696917

The role of the marketing department in the organization of the future

Kotler, Philip - In: Marktorientierte Unternehmensführung : Reflexionen - …, (pp. 489-496). 1997

Persistent link: https://www.econbiz.de/10001296694

Marketing-Management : Analyse, Planung und Kontrolle

Kotler, Philip - 1974 - Deutsche Übers. der 2. Aufl.

Persistent link: https://www.econbiz.de/10000311749

Marketing for nonprofit organizations

Kotler, Philip - 1975

Persistent link: https://www.econbiz.de/10000051672

Marketing management : analysis, planning, and control

Kotler, Philip - 1972 - 2. ed

Persistent link: https://www.econbiz.de/10000027242

Arbeitsbuch zu Marketing-Management

Kotler, Philip - 1975 - 2. Aufl

Persistent link: https://www.econbiz.de/10000077532

Marketing für Nonprofit-Organisationen

Kotler, Philip - 1978

Persistent link: https://www.econbiz.de/10000089706

Marketing decision making : a model building approach

Kotler, Philip - 1971

Persistent link: https://www.econbiz.de/10000576686

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