"This book explains the nuances of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) for setting up digital websites. This book is suitable for undergraduates, graduates and developers of digital marketing, SEO and SEM"--

"This book explains the nuances of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) for setting up digital websites. This book is suitable for undergraduates, graduates and developers of digital marketing, SEO and SEM"--

Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Preface -- Author -- Introduction -- Learning Objectives of the Book -- Highlights of the Book -- Chapter 1 Introduction to CMS, SEO, SEM, and Attribution Modeling -- 1.1 Content Management System -- 1.1.1...

Purpose: The objective of the paper is to find trends of research in relic tourism-related topics. Specifically, this paper uncovers all published studies having latent issues with the keywords "relic tourism" from the Web of Science database. Methods: A total of 109 published articles...

Purpose The purpose of this paper is to identify and describe the relationship between the precursors and consequences of customer loyalty (CL) in the Indian financial sector, specially banking and insurance context, taking a sample of individual customers as respondents from the Indian State of...

Chapter 1. The Carbon Code: Decoding AI's Role in Climate Mitigation -- Chapter 2. Silicon Forests: How AI is Regreening the Corporate Landscape -- Chapter 3. The Algorithmic Alchemist: Transmuting Business Models for a Net-Zero Future -- Chapter 4. AI Breakthroughs in Carbon Emission Reduction...