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Virality: What Makes Narratives Go Viral, and Does it Matter

Gehring, Kai; Grigoletto, Matteo - 2025

transmission. The effectiveness of narratives can be driven as much by their virality as by their specific persuasion power. To …, using retweets as a natural measure of virality. We find that political narratives are consistently more viral than neutral … increase virality, but the biggest virality boost stems from using villain roles and from combining other roles with villain …

Persistent link: https://www.econbiz.de/10015461505

Analyzing climate change policy narratives with the character-role narrative framework

Gehring, Kai; Grigoletto, Matteo - 2023

sparking conversation as three distinct dimensions of virality, we show that narratives that are simple, feature human …

Persistent link: https://www.econbiz.de/10014280165

Analyzing Climate Change Policy Narratives with the Character-Role Narrative Framework

Gehring, Kai; Grigoletto, Matteo - 2023

sparking conversation as three distinct dimensions of virality, we show that narratives that are simple, feature human …

Persistent link: https://www.econbiz.de/10014377404

Disentangling demand and supply of media bias : the case of newspaper homepages

Tin Cheuk Leung; Strumpf, Koleman S. - 2024

In this study, we propose a novel approach to detect supply-side media bias, independent of external factors like ownership or editors' ideological leanings. Analyzing over 100,000 articles from The New York Times (NYT) and The Wall Street Journal (WSJ), complemented by data from 22 million...

Persistent link: https://www.econbiz.de/10014456150

Analyzing Climate Change Policy Narratives with the Character-Role Narrative Framework

Gehring, Kai; Grigoletto, Matteo - 2023

sparking conversation as three distinct dimensions of virality, we show that narratives that are simple, feature human …

Persistent link: https://www.econbiz.de/10014356482

Detecting coverage bias in user-generated content

Kerkhof, Anna; Münster, Johannes - 2021

The importance of user-generated content is growing as media consumption is moving online; yet, investigations of media bias on user-generated content platforms are rare. We develop a novel procedure to detect coverage bias - i.e., bias in the amount of coverage certain topics or issues receive -...

Persistent link: https://www.econbiz.de/10012418271

Detecting coverage bias in user-generated content

Kerkhof, Anna; Münster, Johannes - 2021

The importance of user-generated content is growing as media consumption is moving online; yet, investigations of media bias on user-generated content platforms are rare. We develop a novel procedure to detect coverage bias – i.e., bias in the amount of coverage certain topics or issues receive...

Persistent link: https://www.econbiz.de/10012418534

The economics of social media

Aridor, Guy; Jiménez Durán, Rafael; Levy, Ro'ee; … - 2024

We review the burgeoning literature on the economics of social media, which has become ubiquitous in the modern economy and fundamentally changed how people interact. We first define social media platforms and isolate the features that distinguish them from traditional media and other digital...

Persistent link: https://www.econbiz.de/10014469150

The economics of social media stars : an empirical investigation of stardom, popularity, and success on YouTube

Budzinski, Oliver; Gänßle, Sophia - 2018

The economic literature on the superstar phenomenon provides empirical evidence on different types of stars, above all athletes and musicians. A new and, to our best knowledge, unexplored area of this star theory arouse with the development of social media markets. In this paper, we analyse a...

Persistent link: https://www.econbiz.de/10011781189

Stars in social media: new light through old windows?

Gänßle, Sophia; Budzinski, Oliver - 2019

We review the economics of superstars, originally developed for stars in traditional media, and discuss whether they are applicable for the (allegedly) novel phenomenon of stars in social media (influencer, micro-celebrities). Moreover, we analyse potentially new factors for creating social...

Persistent link: https://www.econbiz.de/10011994966