Showing 1 - 10 of 97
Persistent link: https://www.econbiz.de/10002536542
Persistent link: https://www.econbiz.de/10002654970
Persistent link: https://www.econbiz.de/10001233459
Persistent link: https://www.econbiz.de/10001326414
Persistent link: https://www.econbiz.de/10001756514
Persistent link: https://www.econbiz.de/10001585097
This paper explores the approach of arts and cultural organisations towards branding in Italy and Australia. Data were collected through extended interviews with general managers and marketing managers of 18 arts and cultural organisations, including museums, galleries, theatres and festivals of...
Persistent link: https://www.econbiz.de/10009483878
Persistent link: https://www.econbiz.de/10003997197
Persistent link: https://www.econbiz.de/10011286247
Persistent link: https://www.econbiz.de/10011376281