There is a dearth of published research on the assessment of idea generation techniques. Helps to rectify this and examines idea generation techniques within the new product development process by an in‐depth study of the measuring, checking and precision instruments industry (SIC 3710). Data...

Studies the methods used to ensure that new product development in an industrial and technical environment is market led. Begins with the customer active paradigm of Eric Von Hippel, and then develops a proactive approach to new product development. Reports on a three‐year action programme...

Generations of students have struggled with the mechanics of statistical significance tests. Having done that, they then have to try to learn to use the correct test for a particular situation and decide what the result means. This can become quite involved! Market Research practitioners, on the...