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Money, mavens, time, and price search : modelling the joint creation of utilitarian and hedonic value in grocery shopping
Collins, Alan
;
Kavanagh, Ella
;
Cronin, James
;
George, …
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 719-746
Persistent link: https://www.econbiz.de/10010375798
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