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~person:"George, Richard"
~person:"Hopkinson, Gilian C."
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Hopkinson, Gilian C.
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"When people take action ..." : mainstreaming malcontent and the role of the celebrity institutional entrepreneur
Hopkinson, Gilian C.
;
Cronin, James
- In:
Journal of marketing management : MM
31
(
2015
)
13/14
,
pp. 1383-1402
Persistent link: https://www.econbiz.de/10011405570
Saved in:
2
Money, mavens, time, and price search : modelling the joint creation of utilitarian and hedonic value in grocery shopping
Collins, Alan
;
Kavanagh, Ella
;
Cronin, James
;
George, …
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 719-746
Persistent link: https://www.econbiz.de/10010375798
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