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The bigger society : considering lived consumption experiences in managing social change around obesity
Cronin, James; McCarthy, Mary; Brennan, Mary; McCarthy, … - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1558-1578
Persistent link: https://www.econbiz.de/10010429864
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Marketing "Gamer Foods" : qualitative insights into responsible strategy development
Cronin, James; McCarthy, Mary - In: Journal of food products marketing 18 (2012) 3, pp. 163-185
Persistent link: https://www.econbiz.de/10009553010