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Foreign ownership strategies of UK and US international franchisors : an exploratory application of Dunning's envelope paradigm
Dunning, John H.; Pak, Yong Suhk; Beldona, Sam - In: International business review : the official journal of … 16 (2007) 5, pp. 531-548
Persistent link: https://www.econbiz.de/10003570341
Cover Image
Foreign ownership strategies of UK and US international franchisors: An exploratory application of Dunning's envelope paradigm
Dunning, John H.; Pak, Yong Suhk; Beldona, Sam - In: International Business Review 16 (2007) 5, pp. 531-548
In industries dominated by franchising as the dominant mode of entry there is a tendency that franchisors pursue different ownership strategies. We test ownership strategies of international franchisors using Dunning's 'envelope' Ownership, Location and Internalization (OLI) paradigm. The...
Persistent link: https://www.econbiz.de/10009213058
Cover Image
Foreign ownership strategies of UK and US international franchisors: An exploratory application of Dunning's envelope paradigm
Dunning, John H.; Pak, Yong Suhk; Beldona, Sam - In: International business review : the official journal of … 16 (2007) 5, pp. 531-548
Persistent link: https://www.econbiz.de/10007799719