"The meaning of luxury and the type of customer that buys luxury continues to evolve. As a result, companies have to constantly rethink their marketing strategies to keep up with consumers' shifting expectations.The Management of Luxury consists of 26 contributions from 51 international experts...

Preface to the second edition -- The luxury market -- The market and business of luxury : an introduction / Günter Müller-Stewens, Benjamin Berghaus -- Classifying luxury and prodigality / Michael JÄckel -- Exploring luxury consumer behaviour / Prokopis Theodoridis, Sofia Vassou --...

Grundlagen -- Return on Marketing? -- Marketingcontrolling: Konzepte und Methoden -- Marketingcontrolling: Sicherstellung der Rationalität einer marktorientierten Unternehmensführung -- Stand des Marketingcontrollings in der Praxis -- Strategisches Marketingcontrolling -- Strategische...