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Searching for boundary conditions for successful brand extensions

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Online vs. offline coupon redemption behaviors

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Relationship quality between in-groups and out-groups

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Online shoppers' response to price comparison sites

Jung, Kwon; Cho, Yoon C.; Lee, Sun - In: Journal of business research : JBR 67 (2014) 10, pp. 2079-2087

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Measuring status orientations : scale development and validation in the context of an Asian transitional economy

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Lifestyle segmentation of older Koreans : a longitudinal comparison of segments and life satisfaction

Jung, Kwon; Jung, Jihye - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 3-30

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Lifestyle segmentation of older Koreans : a longitudinal comparison of segments and life satisfaction

Jung, Kwon; Jung, Jihye - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 1, pp. 3-30

Purpose: Aging is a global phenomenon for many countries, and South Korea has become the fastest aging country in the world. The purpose of this study is to identify and validate a representative typology of older Koreans based on their lifestyle and value orientations. This study also makes a...

Persistent link: https://www.econbiz.de/10012811059

The Influence of Materialistic Inclination on Values, Life Satisfaction and Aspirations: An Empirical Analysis

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Measuring status orientations : scale development and validation in the context of an Asian transitional economy

Tambyah, Siok Kuan; Mai, Nguyen Thi Tuyet; Jung, Kwon - In: Journal of marketing theory and practice 17 (2009) 2, pp. 175-187

Persistent link: https://www.econbiz.de/10009884917