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The nation-branding legacy of the 2010 FIFA World Cup for South Africa
Knott, Brendon; Fyall, Alan; Jones, Ian - In: Journal of hospitality marketing & management 22 (2013) 5/6, pp. 569-595
Persistent link: https://www.econbiz.de/10010127353
Cover Image
The Nation-Branding Legacy of the 2010 FIFA World Cup for South Africa
Knott, Brendon; Fyall, Alan; Jones, Ian - In: Journal of hospitality marketing & management 22 (2013) 6, pp. 569-595
Persistent link: https://www.econbiz.de/10010152498
Cover Image
Sport mega-events and nation branding : unique characteristics of the 2010 FIFA World Cup, South Africa
Knott, Brendon; Fyall, Alan; Jones, Ian - In: International journal of contemporary hospitality management 29 (2017) 3, pp. 900-923
Persistent link: https://www.econbiz.de/10011702098