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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Resistance and risk : examining the effects of message cues in encouraging end-of-life planning
Kemp, Elyria
;
Kopp, Steven W.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 100-109
Persistent link: https://www.econbiz.de/10009234735
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