Bhuiyan, Nadia; Gerwin, Donald; Thomson, Vince - In: Management Science 50 (2004) 12, pp. 1690-1703
This paper explores the linkages between key features of the new product development (NPD) process and NPD performance and suggests ways of designing the process to improve performance. Using a stochastic computer model, we examine, under varying uncertainty conditions, how the key features of...