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Strategisches Management
20
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12
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9
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7
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Cravens, David W.
130
Piercy, Nigel F.
27
Woodruff, Robert B.
20
Lane, Nikala
15
Low, George S.
14
Baldauf, Artur
13
Moncrief, William C.
13
Piercy, Nigel
13
LaForge, Raymond W.
12
Grant, Ken
9
Babakus, Emin
7
Ingram, Thomas N.
6
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5
Morgan, Neil A.
4
Young, Clifford E.
4
Cravens, Karen S.
3
Flint, Daniel J.
3
Gardial, Sarah Fisher
3
Johnston, Mark
3
Lassk, Felicia G.
3
Marshall, Greg W.
3
Shipp, Shannon H.
3
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3
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Grant, Kegn
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1
Cadotte, Ernest R.
1
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1
Cotham", James C.
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1
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Business Horizons
12
Business horizons
12
Journal of the Academy of Marketing Science
10
Industrial marketing management : the international journal for industrial and high-tech firms
8
European Journal of Marketing
7
European journal of marketing : EJM
6
Journal of Business Research
5
Journal of world business : JWB
5
Journal of World Business
4
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4
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3
The Oxford handbook of strategic sales and sales management
3
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2
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2
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2
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2
Marketing management : a quarterly business management publication of the American Marketing Association
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McGraw-Hill/Irwin series in marketing
2
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2
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Advances in business marketing : a research annual
1
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European Business Review
1
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1
Journal of Product & Brand Management
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of international marketing
1
Journal of marketing education : JME
1
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Journal of quality technology : a quarterly journal of methods, applications and related topics
1
Journal of retailing
1
Journal of strategic marketing
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1
Long range planning : LRP ; international journal of strategic management
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OLC EcoSci
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ECONIS (ZBW)
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RePEc
23
Other ZBW resources
14
USB Cologne (EcoSocSci)
13
BASE
1
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1
An analytical approach for evaluating sales territory performance
Cravens, David W.
;
Woodruff, Robert B.
;
Stamper, Joe C.
- In:
Journal of marketing
36
(
1972
)
1
,
pp. 31-37
Persistent link: https://www.econbiz.de/10002037962
Saved in:
2
Twoard a methodology for management control of sales territories
Cravens, David W.
;
Woodruff, Robert B.
;
Stamper, Joe C.
- In:
Journal of quality technology : a quarterly journal of …
4
(
1972
)
4
,
pp. 181-188
Persistent link: https://www.econbiz.de/10002038111
Saved in:
3
Marketing decision making : concepts and strategy
Cravens, David W.
;
Hills, Gerald E.
;
Woodruff, Robert B.
-
1976
-
1. print.
Persistent link: https://www.econbiz.de/10004006468
Saved in:
4
Measurement of consumers' prior brand information
Woodruff, Robert B.
- In:
Journal of marketing research : JMR
9
(
1972
)
3
,
pp. 258-263
Persistent link: https://www.econbiz.de/10003010733
Saved in:
5
A systematic approach to market opportunity analyses
Woodruff, Robert B.
- In:
Business horizons
19
(
1976
)
4
,
pp. 55-65
Persistent link: https://www.econbiz.de/10003010736
Saved in:
6
A systematic approach to market opportunity analyses
Woodruff, Robert B.
- In:
Views of marketing : a reader
,
(pp. 31-43)
.
1976
Persistent link: https://www.econbiz.de/10003010742
Saved in:
7
Understanding customer value
Gardial, Sarah F.
;
Woodruff, Robert B.
- In:
The management of strategy in the marketplace
,
(pp. 129-146)
.
2003
Persistent link: https://www.econbiz.de/10001824943
Saved in:
8
Expectations and norms in models of consumer satisfaction
Cadotte, Ernest R.
- In:
Journal of marketing research : JMR
24
(
1987
)
3
,
pp. 305-314
Persistent link: https://www.econbiz.de/10001029632
Saved in:
9
Know your customer : new approaches to understanding customer value and satisfaction
Woodruff, Robert B.
;
Gardial, Sarah Fisher
-
1996
-
Reprint.
Persistent link: https://www.econbiz.de/10004332015
Saved in:
10
A Customer Value-Based Approach to MBA Marketing Education
Moon, Mark A.
;
Mentzer, John T.
;
Reizenstein, Richard C.
; …
- In:
Journal of marketing education : JME
(
1998
),
pp. 53-62
Persistent link: https://www.econbiz.de/10007355547
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