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The targeting of advertising
Iyer, Ganesh (contributor); Soberman, David A. (contributor) - 2004 - rev
Persistent link: https://www.econbiz.de/10002677213
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The targeting of advertising
Iyer, Ganesh (contributor); Soberman, David A. (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002343478
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Optimal strategies to introduce quality improvements
Iyer, Ganesh (contributor); Soberman, David A. (contributor) - 2005
Persistent link: https://www.econbiz.de/10002808815
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Informative advertising : additional learning and implications
Soberman, David A. (contributor) - 2003 - [Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10001890090
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Research note : additional learning and implications on the role of informative advertising
Soberman, David A. (contributor) - 2004 - [Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002395591
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Informative advertising : additional learning and implications
Soberman, David A. (contributor) - 2004 - [Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002380490
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Questioning conventional wisdom about competition in differentiated markets
Soberman, David A. (contributor) - 2004 - [Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002380495
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The complexity of marketing today
Soberman, David A. (contributor) - 2005 - rev
Persistent link: https://www.econbiz.de/10002848644
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When is the best ship a leaky one? : Segmentation, competition and gray markets
Coughlan, Anne T.; Soberman, David A. - 1998 - (Rev. version of 98/09/MTK)
Persistent link: https://www.econbiz.de/10000992431
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Questioning conventional wisdom about competition in differentiated markets
Soberman, David A. (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001760257