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~person:"Soberman, David A."
~subject:"Brand"
~subject:"Consumer behaviour"
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Soberman, David A.
Iyer, Ganesh
9
Parker, Philip M.
5
Kuksov, Dmitri
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Pazgal, Amit I.
3
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Guo, Liang
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Soberman, David
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The targeting of advertising
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2004
-
rev
Persistent link: https://www.econbiz.de/10002677213
Saved in:
2
The targeting of advertising
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002343478
Saved in:
3
Questioning conventional wisdom about competition in differentiated markets
Soberman, David A.
(
contributor
)
-
2004
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002380495
Saved in:
4
Questioning conventional wisdom about competition in differentiated markets
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001760257
Saved in:
5
The strategic role of outlet mall retailing
Coughlan, Anne T.
(
contributor
); …
-
2002
-
[Elektronische Ressource], rev. version of 99/43/MKT
Persistent link: https://www.econbiz.de/10001651374
Saved in:
6
Why private labels may increase market prices
Soberman, David A.
(
contributor
); …
-
2003
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10001827299
Saved in:
7
The economics of quality-equivalent store brands
Soberman, David A.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002380527
Saved in:
8
Private labels : psychological versioning of typical consumer products
Soberman, David A.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002380576
Saved in:
9
Outlet malls : strategic segmentation of markets with two dimensions of consumer heterogeneity
Coughlan, Anne T.
(
contributor
); …
-
2003
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002341733
Saved in:
10
Private labels : psychological versioning of typical consumer products
Soberman, David A.
;
Parker, Philip M.
- In:
International journal of industrial organization
22
(
2004
)
6
,
pp. 849-861
Persistent link: https://www.econbiz.de/10002149776
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