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The targeting of advertising
Iyer, Ganesh (contributor); Soberman, David A. (contributor) - 2004 - rev
Persistent link: https://www.econbiz.de/10002677213
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The targeting of advertising
Iyer, Ganesh (contributor); Soberman, David A. (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002343478
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Questioning conventional wisdom about competition in differentiated markets
Soberman, David A. (contributor) - 2004 - [Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002380495
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Questioning conventional wisdom about competition in differentiated markets
Soberman, David A. (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001760257
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The strategic role of outlet mall retailing
Coughlan, Anne T. (contributor);  … - 2002 - [Elektronische Ressource], rev. version of 99/43/MKT
Persistent link: https://www.econbiz.de/10001651374
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Outlet malls : strategic segmentation of markets with two dimensions of consumer heterogeneity
Coughlan, Anne T. (contributor);  … - 2003 - [Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002341733
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Behavior-based discrimination : is it a winning play, and if so, when?
Pazgal, Amit I.; Soberman, David A. - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 977-994
Persistent link: https://www.econbiz.de/10003791500
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Preview provision under competition
Xiang, Yi; Soberman, David A. - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 149-169
Persistent link: https://www.econbiz.de/10008905583
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Consumer favorites and the design of news
Xiang, Yi; Soberman, David A. - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 188-205
Persistent link: https://www.econbiz.de/10010345156
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Profit-increasing consumer exit
Pazgal, Amit I.; Soberman, David A.; Thomadsen, Raphael - In: Marketing science : the marketing journal of the … 32 (2013) 6, pp. 998-1008
Persistent link: https://www.econbiz.de/10010231783