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~person:"Soberman, David A."
~subject:"Strategic management"
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Social responsibility and product innovation
Iyer, Ganesh
;
Soberman, David A.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011584709
Saved in:
2
The role of differentiation in markets driven by advertising
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001716429
Saved in:
3
The strategic role of outlet mall retailing
Coughlan, Anne T.
(
contributor
); …
-
2002
-
[Elektronische Ressource], rev. version of 99/43/MKT
Persistent link: https://www.econbiz.de/10001651374
Saved in:
4
The role of differentiation in markets driven by advertising
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001719511
Saved in:
5
The forgotten side of marketing
Kalra, Ajay
;
Soberman, David A.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 301-314
Persistent link: https://www.econbiz.de/10003944865
Saved in:
6
Managing business schools to weather economic change
D'Cruz, Joseph R.
;
Soberman, David A.
-
2009
Persistent link: https://www.econbiz.de/10003912949
Saved in:
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