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~person:"Staelin, Richard"
~isPartOf:"Journal of marketing research : JMR"
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Journal of marketing research : JMR
Management science : journal of the Institute for Operations Research and the Management Sciences
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Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model
Christen, Markus
;
Gupta, Sachin
;
Porter, John C.
; …
- In:
Journal of marketing research : JMR
34
(
1997
)
3
,
pp. 322-334
Persistent link: https://www.econbiz.de/10006673520
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