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A ORGANIZATIONAL DYNAMICS - The targeting of advertising - Ae: 140
Iyer, Ganesh; Villas-Boas, J.Miguel; Soberman, David - In: Operations research, Management science : OR MS ; the … 46 (2006) 4, pp. 375-376
Persistent link: https://www.econbiz.de/10007386701
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The Targeting of Advertising
Iyer, Ganesh; Soberman, David; Villas-Boas, J.Miguel - In: Marketing science : the marketing journal of the … 24 (2005) 3, pp. 461-476
Persistent link: https://www.econbiz.de/10006874866
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A Bargaining Theory of Distribution Channels
Iyer, Ganesh; Villas-Boas, J.Miguel - In: Journal of marketing research : JMR 40 (2003) 1, pp. 80-100
Persistent link: https://www.econbiz.de/10006651493