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Iyer, Ganesh
19
Soberman, David A.
13
Christen, Markus
9
Soberman, David
9
Boulding, William
4
Pazgal, Amit
4
Chen, Yuxin
3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Journal of marketing research : JMR
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing
3
California management review : CMR
2
American economic journal / Microeconomics : a journal of the American Economic Association
1
European management journal : publ. twice a year for the Scottish Business School
1
International journal of industrial organization
1
Journal of economics & management strategy : JEMS
1
Operations research, Management science : OR MS ; the international literature digest
1
Social justice research
1
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OLC EcoSci
ECONIS (ZBW)
143
RePEc
41
Other ZBW resources
2
EconStor
1
USB Cologne (EcoSocSci)
1
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1
Job Satisfaction, Job Performance, and Effort: A Reexamination Using Agency Theory
Christen, Markus
;
Iyer, Ganesh
;
Soberman, David
- In:
Journal of marketing
70
(
2006
)
1
,
pp. 137
Persistent link: https://www.econbiz.de/10005918549
Saved in:
2
Markets for Product Modification Information - The passive power of information: Why do vendors sell information that buyers never use?
Iyer, Ganesh
;
Soberman, David
- In:
Marketing science : the marketing journal of the …
19
(
2000
)
3
,
pp. 203-225
Persistent link: https://www.econbiz.de/10006905829
Saved in:
3
A ORGANIZATIONAL DYNAMICS - The targeting of advertising - Ae: 140
Iyer, Ganesh
;
Villas-Boas, J.Miguel
;
Soberman, David
- In:
Operations research, Management science : OR MS ; the …
46
(
2006
)
4
,
pp. 375-376
Persistent link: https://www.econbiz.de/10007386701
Saved in:
4
The Targeting of Advertising
Iyer, Ganesh
;
Soberman, David
;
Villas-Boas, J.Miguel
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
3
,
pp. 461-476
Persistent link: https://www.econbiz.de/10006874866
Saved in:
5
The (Limited) Space for Justice in Social Animals
Christen, Markus
;
Glock, Hans-Johann
- In:
Social justice research
25
(
2012
)
3
,
pp. 298-327
Persistent link: https://www.econbiz.de/10010018155
Saved in:
6
Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model
Christen, Markus
;
Gupta, Sachin
;
Porter, John C.
; …
- In:
Journal of marketing research : JMR
34
(
1997
)
3
,
pp. 322-334
Persistent link: https://www.econbiz.de/10006673520
Saved in:
7
Pioneering Plus a Broad Product Line Strategy: Higher Profits or Deeper Losses?
Boulding, William
;
Christen, Markus
- In:
Management science : journal of the Institute for …
55
(
2009
)
6
,
pp. 958-967
Persistent link: https://www.econbiz.de/10008261194
Saved in:
8
Optimal Market Intelligence Strategy When Management Attention Is Scarce
Christen, Markus
;
Boulding, William
;
Staelin, Richard
- In:
Management science : journal of the Institute for …
55
(
2009
)
4
,
pp. 526-538
Persistent link: https://www.econbiz.de/10008239005
Saved in:
9
Disentangling Pioneering Cost Advantages and Disadvantages
Boulding, William
;
Christen, Markus
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 699-716
Persistent link: https://www.econbiz.de/10008094133
Saved in:
10
Competitive Pricing of Information: A Longitudinal Experiment
Christen, Markus
;
Sarvary, Miklos
- In:
Journal of marketing research : JMR
44
(
2007
)
1
,
pp. 42-56
Persistent link: https://www.econbiz.de/10007596666
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