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Social responsibility and product innovation

Iyer, Ganesh; Soberman, David A. - In: Marketing science : the marketing journal of the … 35 (2016) 5, pp. 727-742

Persistent link: https://www.econbiz.de/10011584709

Managing business schools to weather economic change

D'Cruz, Joseph R.; Soberman, David A. - 2009

Persistent link: https://www.econbiz.de/10003912949

The forgotten side of marketing

Kalra, Ajay; Soberman, David A. - In: The journal of brand management : an international journal 17 (2009/10) 4, pp. 301-314

Persistent link: https://www.econbiz.de/10003944865

The role of differentiation in markets driven by advertising

Soberman, David A. (contributor) - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001716429

The role of differentiation in markets driven by advertising

Soberman, David A. (contributor) - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001719511

The strategic role of outlet mall retailing

Coughlan, Anne T. (contributor); … - 2002 - [Elektronische Ressource], rev. version of 99/43/MKT

Persistent link: https://www.econbiz.de/10001651374

Evaluation of strategic building maintenance and refurbishment budgeting method Schroeder

Christen, Markus; Schroeder, Jules; Wallbaum, Holger - In: International journal of strategic property management 18 (2014) 4, pp. 393-406

Persistent link: https://www.econbiz.de/10011299786

Managing Business Schools to Weather Economic Change

D'Cruz, Joe; Soberman, David - 2009

Many business schools are heavily dependent on revenues from executive education: they are feeling the impact of the current economic turmoil. Schools such as Wharton, INSEAD and Kellogg to name a few, have seen registrations for open enrolment programs plummet and their business for in-company...

Persistent link: https://www.econbiz.de/10014207449