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Wettbewerb
Theorie
48
Theory
48
Competition
21
Consumer behaviour
19
Konsumentenverhalten
19
Game theory
18
Spieltheorie
16
Marketing management
14
Marketingmanagement
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USA
12
United States
12
Preisdifferenzierung
10
Price discrimination
10
Innovation
9
Market entry
9
Markteintritt
9
Pricing strategy
9
Product differentiation
9
Produktdifferenzierung
9
Preismanagement
8
Strategic management
8
Strategisches Management
8
Dauerhafte Konsumgüter
7
Durable goods
7
Information provision
7
Informationsversorgung
7
Price competition
7
Product quality
7
Produktqualität
7
Brand
6
Competitive strategy
6
Markenartikel
6
New product development
6
Preiswettbewerb
6
Produktentwicklung
6
Wettbewerbsstrategie
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game theory
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Advertising effects
5
Direct selling
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13
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8
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English
21
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Soberman, David A.
9
Iyer, Ganesh
8
Gatignon, Hubert A.
6
Christen, Markus
2
Fu, Qiang
2
Kalra, Ajay
2
Kuksov, Dmitri
2
Soberman, David
2
Xiang, Yi
2
Eling, Martin
1
Gatignon, Hubert
1
Guo, Liang
1
Ke, T. Tony
1
Keller, Benno
1
Loi, Michele
1
Pazgal, Amit
1
Pazgal, Amit I.
1
Sargsyan, Gueram
1
Schmeiser, Hato
1
Singh, Shubhranshu
1
Thomadsen, Raphael
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International Association for the Study of Insurance Economics
1
National Bureau of Economic Research
1
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Faculty & research / Insead : working paper series
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Handbook of marketing
1
INSEAD Working Paper
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Marketing science
1
NBER working paper series
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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ECONIS (ZBW)
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1
Using attraction models for competitive optimization : pitfalls to avoid and conditions to check
Soberman, David A.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003379159
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2
The curse of competitiveness : how advice from experienced colleagues and training can hurt marketing profitability
Kalra, Ajay
;
Soberman, David A.
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 32-47
Persistent link: https://www.econbiz.de/10003709041
Saved in:
3
How competitive marketing expenditures influence the growth of markets
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
-
2013
Persistent link: https://www.econbiz.de/10009793455
Saved in:
4
Profit-increasing asymmetric entry
Pazgal, Amit I.
;
Soberman, David A.
;
Thomadsen, Raphael
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10011490855
Saved in:
5
Competitors or enemies : the impact of organizational learning on competitive decision making
Kalra, Ajay
(
contributor
);
Soberman, David A.
(
contributor
)
-
2005
-
Rev
Persistent link: https://www.econbiz.de/10003364300
Saved in:
6
Competitive response and market evolution
Gatignon, Hubert A.
(
contributor
); …
-
2001
-
[Elektronische Ressource], rev. version of 2000/66/MKT
Persistent link: https://www.econbiz.de/10001715949
Saved in:
7
Competitive response and market evolution
Gatignon, Hubert A.
;
Soberman, David A.
-
2000
Persistent link: https://www.econbiz.de/10001634482
Saved in:
8
Research issues at the boundary of competitive dynamics and market evolution
Soberman, David A.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001826130
Saved in:
9
The effect of marketing breadth and competitive spread on category growth
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
- In:
Production and operations management : the flagship …
31
(
2022
)
2
,
pp. 622-644
Persistent link: https://www.econbiz.de/10013163964
Saved in:
10
Cost uncertainty is bliss : the effect of competition on the acquisition of cost information for pricing new products
Christen, Markus
(
contributor
)
-
2004
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002380540
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