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The targeting of advertising
Iyer, Ganesh (contributor); Soberman, David A. (contributor) - 2004 - rev
Persistent link: https://www.econbiz.de/10002677213
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The targeting of advertising
Iyer, Ganesh (contributor); Soberman, David A. (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002343478
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The role of differentiation in markets driven by advertising
Soberman, David A. (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001716429
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Why private labels may increase market prices
Soberman, David A. (contributor);  … - 2003 - [Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10001827299
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Strategic segmentation using outlet malls
Coughlan, Anne T. (contributor);  … - 2004 - [Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002379272
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The economics of quality-equivalent store brands
Soberman, David A. (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002380527
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Private labels : psychological versioning of typical consumer products
Soberman, David A. (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002380576
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Outlet malls : strategic segmentation of markets with two dimensions of consumer heterogeneity
Coughlan, Anne T. (contributor);  … - 2003 - [Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002341733
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Why private labels may increase market prices
Soberman, David A. (contributor);  … - 2002 - [Elektronische Ressource], rev. version of 99/39/MKT
Persistent link: https://www.econbiz.de/10001719483
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The role of differentiation in markets driven by advertising
Soberman, David A. (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001719511