Most companies aim to identify different groups of attractive customers in order to offer them appropriate products and/or services. To do this, companies need market segmentation. There is, however, a problem with the standard methods employed in market segmentation. The static inductive...

Purpose: This study aims to analyze the ways in which chief executive officers (CEOs) communicate via Twitter and help develop guidelines for effective tweeting strategies that can leverage Twitter in leadership communication. Design/methodology/approach: The authors conduct a large-scale...

Part 1.Navigating the New Retail Landscape --1.The new landscape for customer engagement --2.The transformational role of technology --3.The changing physical landscape of retailing --4.The emergence of new business models --5.The changing retail cost model --6.Bringing order to the new world...

W<sc>ood</sc> S. and R<sc>eynolds</sc> J. Establishing territorial embeddedness within retail transnational corporation (TNC) expansion: the contribution of store development departments, <italic>Regional Studies</italic>. Establishing territorial embeddedness within host regions in international retail expansion is well known to...

The forecasting of sales from potential store development opportunities is typically supported by quantitative modelling techniques, which vary in their sophistication and practical application between retail firms. While previous research suggests analysts reach outcomes by blending modelled...

Considers how and to what extent common features in shopping centre development have become apparent across Europe, drawing on new and comparable statistics on such development within selected European countries. Sets out a tentative framework within which apparently widely diverse experiences...

Offers a preliminary assessment of electronic commerce. Rarely has the retail and consumer services sector been faced with a strategic challenge of such significant complexity and uncertainty that is growing so rapidly. Suggests that the academic world is lagging behind the world of practice in...

Whilst the events of 2000 and 2001 would appear to have reduced significantly the attractiveness of e‐commerce as a viable source of revenue growth for retailers, writing off electronic distribution channels may be premature. Growth in online transactions in, for example, the USA and the UK...