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Social context and advertising memory

Puntoni, Stefano; Tavassoli, Nader T. - In: Journal of marketing research : JMR 44 (2007) 2, pp. 284-296

Persistent link: https://www.econbiz.de/10003486929

"Emotionalʺ versus"emotioneelʺ: advertising language and emotional appraisal

Puntoni, Stefano (contributor) - 2006

Persistent link: https://www.econbiz.de/10003402313

Confidence via correction : the effect of judgment correction on consumer confidence

Espinoza Petersen, Francine; Hamilton, Rebecca W. - 2013

At times, consumers are motivated to reduce the influence of a product recommendation on their judgments. Based on previous research, it is unclear whether this correction process will increase or decrease consumers' confidence in their judgments. We find that source credibility moderates the...

Persistent link: https://www.econbiz.de/10009779799

Confidence via correction : the effect of judgment correction on consumer confidence

Espinoza Peterson, Francine; Hamilton, Rebecca W. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 34-48

Persistent link: https://www.econbiz.de/10010359883

Advertising-induced embarrassment

Puntoni, Stefano; Hooge, Ilona E. de; Verbeke, Willem … - In: Journal of advertising : official publication of the … 44 (2015) 1, pp. 71-79

Persistent link: https://www.econbiz.de/10010503334

Methodological issues in cross-linguistic and multilingual advertising research

Weijters, Bert; Puntoni, Stefano; Baumgartner, Hans - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 115-128

Persistent link: https://www.econbiz.de/10011686482

Two birds and one stone : purposeful polysemy in minority targeting and advertising evaluations

Puntoni, Stefano; Vanhamme, Joelle; Visscher, Ruben - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 25-41

Persistent link: https://www.econbiz.de/10009009164

Advertising-induced embarrassment

Puntoni, Stefano; Hooge, Ilona E. de; Verbeke, Willem … - 2013

Persistent link: https://www.econbiz.de/10009736152

The impact of cultural symbols and spokesperson identity on attitudes and intentions

Lenoir, Anne-Sophie I.; Puntoni, Stefano; Reed, Americus; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 426-428

Persistent link: https://www.econbiz.de/10010223373

Bilingualism and the emotional intensity of advertising language

Puntoni, Stefano; Langhe, Bart de; Van Osselaer, Stijn M. J. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 1012-1025

Persistent link: https://www.econbiz.de/10003861953