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~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
33
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33
Advertising
8
Werbung
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Personality psychology
7
Persönlichkeitspsychologie
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Aufsatz in Zeitschrift
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Hamilton, Rebecca W.
39
Puntoni, Stefano
39
Tavassoli, Nader T.
11
Langhe, Bart de
8
Van Osselaer, Stijn M. J.
8
Giesler, Markus
5
Arens, Zachary G.
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Bertini, Marco
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Botti, Simona
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Srivastava, Joydeep
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Thompson, Debora V.
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Walker Reczek, Rebecca
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Leung, Eugina
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Rust, Roland T.
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Chandy, Rajesh K.
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Chen, Yu-Jen
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Dev, Chekitan S.
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Devlin, Anna G.
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Elmaghraby, Wedad
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Fernandes, Daniel
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Hosany, A. R. Shaheen
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Larrick, Richard
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Maira, Elisa
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Schreier, Martin
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Warlop, Luk
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1
Abraham, Ajay Thomas
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Acar, Oguz Ali
1
Alba, Joseph W.
1
Amir, On
1
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Journal of the Academy of Marketing Science
11
Journal of marketing research : JMR
10
Journal of marketing
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Harvard business review : HBR
5
Harvard-Business-Manager : das Wissen der Besten
5
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Marketing letters : a journal of research in marketing
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4
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
MIT sloan management review
3
Journal of business research : JBR
2
Journal of public policy & marketing
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
Asia & the Pacific policy studies
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Business strategy review
1
Decision sciences
1
GfK marketing intelligence review : Marketingforschung für die Praxis
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Journal of advertising research
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of retailing
1
MSI reports : working paper series
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Categorization by groups and individuals
Hamilton, Rebecca W.
;
Puntoni, Stefano
;
Tavassoli, Nader T.
- In:
Organizational behavior and human decision processes : …
112
(
2010
)
1
,
pp. 70-81
Persistent link: https://www.econbiz.de/10003971711
Saved in:
2
Social context and advertising memory
Puntoni, Stefano
;
Tavassoli, Nader T.
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 284-296
Persistent link: https://www.econbiz.de/10003486929
Saved in:
3
Gender identity salience and perceived vulnerability to breast cancer
Puntoni, Stefano
;
Sweldens, Steven
;
Tavassoli, Nader T.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 413-424
Persistent link: https://www.econbiz.de/10009161375
Saved in:
4
Subscribe now
Tavassoli, Nader T.
- In:
Business strategy review
18
(
2007
)
2
,
pp. 34-39
Persistent link: https://www.econbiz.de/10003475033
Saved in:
5
Aus zwei mach eins?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
4
,
pp. 74-80
Persistent link: https://www.econbiz.de/10010512481
Saved in:
6
Can one business unit have 2 revenue models?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 121-125
Persistent link: https://www.econbiz.de/10010504002
Saved in:
7
When you have to choose between core and new customers : an extreme sports company considers a VIP tier
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 143-147
Persistent link: https://www.econbiz.de/10011730477
Saved in:
8
Hürdenlauf zur Anmeldung
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard-Business-Manager : das Wissen der Besten
39
(
2017
)
10
,
pp. 96-102
Persistent link: https://www.econbiz.de/10011796940
Saved in:
9
The influence of selective attention and inattention to products on subsequent choice
Janiszewski, Chris A.
;
Kuo, Andrew
;
Tavassoli, Nader T.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
6
,
pp. 1258-1274
Persistent link: https://www.econbiz.de/10009740314
Saved in:
10
Employee-based brand equity : why firms with strong brands pay their executives less
Tavassoli, Nader T.
;
Sorescu, Alina
;
Chandy, Rajesh K.
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 676-690
Persistent link: https://www.econbiz.de/10010471032
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