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Innovationen im Dialogmarketing
Clement, Michel - In: Dialogmarketing im Dialog : Festschrift zum …, (pp. 143-154). 2013
Persistent link: https://www.econbiz.de/10010416536
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Die neuen Business-Modelle der Raubkopierer - Strategien gegen Piraten in der Medienindustrie
Clement, Michel - In: Strategische Optionen in der Medienkrise : Print, …, (pp. 129-143). 2004
Persistent link: https://www.econbiz.de/10002444751
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Fernsehen im Zeitalter von networked personal Video Recordern
Clement, Michel - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 56 (2004) 8, pp. 760-779
Persistent link: https://www.econbiz.de/10002468620
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Produktmanagement von Mediengütern
Clement, Michel - In: Handbuch Produktmanagement : Strategieentwicklung - …, (pp. 1053-1068). 2007
Persistent link: https://www.econbiz.de/10003511342
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Gesellschaftliche Verantwortung aus Eigennutz
Clement, Michel - In: Marktorientierte Unternehmensführung in …, (pp. 48-50). 2008
Persistent link: https://www.econbiz.de/10003762339
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Ist die Pionierrolle ein Erfolgsfaktor? : Eine kritische Analyse der empirischen Forschungsergebnisse
Clement, Michel - In: Journal of business economics : JBE 68 (1998) 2, pp. 205-226
Persistent link: https://www.econbiz.de/10001233371
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Healthy donor effect and satisfaction with health : the role of selection effects related to blood donation behavior
Shehu, Edlira; Hofmann, Annette; Clement, Michel; … - In: The European journal of health economics : HEPAC ; … 16 (2015) 7, pp. 733-745
Persistent link: https://www.econbiz.de/10011482974
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The effect of unexpected chart positions on the firm value of music labels : an event study of album success
Mehrafshan, Nima; Goerke, Björn; Clement, Michel - 2016 - Version: June 16th, 2016
We conduct an event study to (1) analyze whether investors revise their expectations about a music album's success when new chart information is published and (2) estimate how these revised expectations affect the value of a music label. We find that expectations about the success of an album...
Persistent link: https://www.econbiz.de/10011487206
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Accepting or fighting unlicensed usage : can firms reduce unlicensed usage by optimizing their timing and pricing strategies?
Burmester, Alexa B.; Eggers, Felix; Clement, Michel; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 343-356
Persistent link: https://www.econbiz.de/10011527106
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What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars
Mathys, Juliane; Burmester, Alexa B.; Clement, Michel - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 428-448
Persistent link: https://www.econbiz.de/10011527120