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Instructional Manipulation Checks : a longitudinal analysis with implications for MTurk
Paas, Leonard J.; Dolnicar, Sara; Karlsson, Logi - In: International journal of research in marketing : IJRM ; … 35 (2018) 2, pp. 258-269
Persistent link: https://www.econbiz.de/10011882555
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The low stability of brand-attribute associations is a partly due to market research methodology
Dolnicar, Sara; Rossiter, John R. - In: International journal of research in marketing : IJRM ; … 25 (2008) 2, pp. 104-108
Persistent link: https://www.econbiz.de/10003735957
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The low stability of brand-attribute associations is partly due to market research methodology
Dolnicar, Sara; Rossiter, John R. - In: International journal of research in marketing : IJRM ; … 25 (2008) 2, pp. 104-108
Persistent link: https://www.econbiz.de/10008065230
Cover Image
The low stability of brand-attribute associations is partly due to market research methodology
Dolnicar, Sara; Rossiter, John R. - In: International journal of research in marketing : IJRM ; … 25 (2008) 2, pp. 104-109
Persistent link: https://www.econbiz.de/10008883757