Purpose – Academic researchers love multi‐category answer formats, especially five‐ and seven‐point formats. More than a decade ago Josef Mazanec concluded that these formats may not the best choice, and that simple binary‐answer options are preferable in some empirical survey...

Purpose: Survey research has developed to become the default empirical approach to answering research questions in the field of hospitality (and many other fields of research within the social sciences). This paper aims to reflect on the use of survey research in hospitality and offers...

Purpose: Data-driven market segmentation is heavily used by academic tourism and hospitality researchers to create knowledge and by data analysts in tourism industry to generate market insights. The stability of market segmentation solutions across repeated calculations is a key quality...

Purpose: This paper aims to discuss issues relating to survey research in tourism. Design/methodology/approach: This brief perspective paper discusses the routine approach of survey research that has developed over many years (as tourism researchers adopted the most promising approaches to...

Purpose: This paper aims to provide a snapshot of key learnings about paid online peer-to-peer accommodation trading, as it relates to tourism and hospitality, and to identify future research questions. Design/methodology/approach: The paper paints a picture and discusses research conducted in...

Purpose: Plate waste is uneaten food left behind on the plate after a meal. Plate waste – like all food waste – burdens the environment. Plate waste – in contrast to other types of food waste – is absolutely unnecessary and almost entirely preventable. This study aims to synthesize past...

Purpose: This paper discusses the dos and don'ts of market segmentation analysis. Market segmentation analysis is younger than the journal Tourism Review, but nevertheless has a rich history in tourism research and continues to be extensively used by both tourism researchers and industry....

Purpose – The existence of variable response styles represents a major threat to the correct interpretation of market research findings. In international marketing, this threat is further increased due to samples of respondents from different cultural backgrounds. The purpose of this paper is...

Purpose – The purpose of this paper is to tests three hypotheses: non‐profit organizations follow a customer‐centered approach to marketing; marketing is run by marketing‐trained staff; and cross‐continental differences in the adoption of marketing in the UK, the USA, and Australia exist...