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~subject:"Brand image"
~person:"Rossiter, John R."
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International journal of market research : JMRS ; the journal of the Market Research Society
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"Pick aby" measures contaminate brand image studies
Dolnicar, Sara
;
Rossiter, John R.
;
Grün, Bettina
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
6
,
pp. 821-834
Persistent link: https://www.econbiz.de/10009688235
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