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~subject:"Marktforschung"
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Marktforschung
Market segmentation
28
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19
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16
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Dolnicar, Sara
12
Grün, Bettina
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Brosnan, Kylie
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Leisch, Friedrich
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Boztuğ, Yasemin
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Österreichische Gesellschaft für Angewandte Fremdenverkehrswissenschaft
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International journal of market research
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2
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1
International journal of hospitality management
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
12
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Using graphical statistics to better understand market segmentation solutions
Dolnicar, Sara
;
Leisch, Friedrich
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10010347870
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2
Increasing sample size compensates for data problems in segmentation studies
Dolnicar, Sara
;
Grün, Bettina
;
Leisch, Friedrich
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 992-999
Persistent link: https://www.econbiz.de/10011436388
Saved in:
3
Asking good survey questions
Dolnicar, Sara
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
5
,
pp. 551-574
Persistent link: https://www.econbiz.de/10009791055
Saved in:
4
Does one size fit all? : the suitability of answer formats for different constructs measured
Dolnicar, Sara
;
Grün, Bettina
- In:
Australasian marketing journal
17
(
2009
)
1
,
pp. 58-64
Persistent link: https://www.econbiz.de/10003886478
Saved in:
5
"Translating" between survey answer formats
Dolnicar, Sara
;
Grün, Bettina
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1298-1306
Persistent link: https://www.econbiz.de/10009756050
Saved in:
6
Dynamic, interactive survey questions can increase survey data quality
Dolnicar, Sara
;
Grün, Bettina
;
Yanamandram, Venkata
- In:
Journal of travel and tourism marketing
30
(
2013
)
7/8
,
pp. 690-699
Persistent link: https://www.econbiz.de/10010246307
Saved in:
7
An untapped gold mine? : exploring the potential of market basket analysis to grow hotel revenue
Solnet, David
;
Boztuğ, Yasemin
;
Dolnicar, Sara
- In:
International journal of hospitality management
56
(
2016
),
pp. 119-125
Persistent link: https://www.econbiz.de/10011521743
Saved in:
8
The low stability of brand-attribute associations is a partly due to market research methodology
Dolnicar, Sara
;
Rossiter, John R.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
2
,
pp. 104-108
Persistent link: https://www.econbiz.de/10003735957
Saved in:
9
Kongreß- und Incentivetourismus : nützt Österreich seine Marktchancen? : Protokolle des internationalen ÖGAF-Symposiums
Dolnicar, Sara
(
ed.
)
-
1997
Persistent link: https://www.econbiz.de/10001843044
Saved in:
10
Response style corrected market segmentation for ordinal data
Grün, Bettina
;
Dolnicar, Sara
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 729-741
Persistent link: https://www.econbiz.de/10011614555
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