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How open is innovation research? : an empirical analysis of data sharing among innovation scholars
Barczak, Gloria; Hopp, Christian; Kaminski, Jermain … - In: Industry and innovation 29 (2022) 2, pp. 186-218
Persistent link: https://www.econbiz.de/10012872794
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Use or Lose - Is your company employing information technology in new-product development?
Barczak, Gloria; Sultan, Fareena - In: Marketing management : a quarterly business management … 15 (2006) 2, pp. 30-37
Persistent link: https://www.econbiz.de/10007225334
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TURNING MARKETING RESEARCH HIGH-TECH - Marketing research needs a boost in image to be of help to technology companies.
Sultan, Fareena; Barczak, Gloria - In: Marketing management : a quarterly business management … 8 (1999) 4, pp. 25-30
Persistent link: https://www.econbiz.de/10007244066