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~isPartOf:"Marketing management : a quarterly business management publication of the American Marketing Association"
~isPartOf:"Report / Marketing Science Institute"
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Marketing management : a quarterly business management publication of the American Marketing Association
Report / Marketing Science Institute
International journal of technology marketing : IJTMkt
The journal of product innovation management : an internat. publication of the Product Development & Management Association
86
The journal of product innovation management : an international publication of the Product Development & Management Association
29
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Measuring product development : time to improve the development process
Griffin, Abbie
-
1993
Persistent link: https://www.econbiz.de/10000877323
Saved in:
2
Modeling and measuring product development cycle time across industries
Griffin, Abbie
-
1995
Persistent link: https://www.econbiz.de/10000929432
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3
Are customer information systems worth it? : Results from B2B services
Zahay, Debra
;
Griffin, Abbie
-
2002
Persistent link: https://www.econbiz.de/10001713789
Saved in:
4
Innovation politics : how serial innovators gain organisational acceptance for breakthrough new products
Price, Raymond L.
;
Griffin, Abbie
;
Vojak, Bruce A.
; …
- In:
International journal of technology marketing : IJTMkt
4
(
2009
)
2/3
,
pp. 165-184
Persistent link: https://www.econbiz.de/10003881714
Saved in:
5
Integrating mechanisms for marketing and R&D : commentary
Griffin, Abbie
-
1994
Persistent link: https://www.econbiz.de/10013409699
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6
Measuring product development time to improve the development process : working paper
Griffin, Abbie
-
1993
Persistent link: https://www.econbiz.de/10004197322
Saved in:
7
Use or Lose - Is your company employing information technology in new-product development?
Barczak, Gloria
;
Sultan, Fareena
- In:
Marketing management : a quarterly business management …
15
(
2006
)
2
,
pp. 30-37
Persistent link: https://www.econbiz.de/10007225334
Saved in:
8
TURNING MARKETING RESEARCH HIGH-TECH - Marketing research needs a boost in image to be of help to technology companies.
Sultan, Fareena
;
Barczak, Gloria
- In:
Marketing management : a quarterly business management …
8
(
1999
)
4
,
pp. 25-30
Persistent link: https://www.econbiz.de/10007244066
Saved in:
9
Innovation politics: how serial innovators gain organisational acceptance for breakthrough new products
Price, Raymond L.
;
Griffin, Abbie
;
Vojak, Bruce A.
; …
- In:
International journal of technology marketing : IJTMkt
4
(
2009
)
2
,
pp. 165-184
Persistent link: https://www.econbiz.de/10008269449
Saved in:
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