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~isPartOf:"Marketing management : a quarterly business management publication of the American Marketing Association"
~isPartOf:"Report / Marketing Science Institute"
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Marketing management : a quarterly business management publication of the American Marketing Association
Report / Marketing Science Institute
The journal of product innovation management : an internat. publication of the Product Development & Management Association
86
The journal of business forecasting : methods & systems
11
Industrial marketing management : the international journal for industrial and high-tech firms
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Measuring product development time to improve the development process : working paper
Griffin, Abbie
-
1993
Persistent link: https://www.econbiz.de/10004197322
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Use or Lose - Is your company employing information technology in new-product development?
Barczak, Gloria
;
Sultan, Fareena
- In:
Marketing management : a quarterly business management …
15
(
2006
)
2
,
pp. 30-37
Persistent link: https://www.econbiz.de/10007225334
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3
TURNING MARKETING RESEARCH HIGH-TECH - Marketing research needs a boost in image to be of help to technology companies.
Sultan, Fareena
;
Barczak, Gloria
- In:
Marketing management : a quarterly business management …
8
(
1999
)
4
,
pp. 25-30
Persistent link: https://www.econbiz.de/10007244066
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