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Measuring product development : time to improve the development process
Griffin, Abbie - 1993
Persistent link: https://www.econbiz.de/10000877323
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Modeling and measuring product development cycle time across industries
Griffin, Abbie - 1995
Persistent link: https://www.econbiz.de/10000929432
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Use or Lose - Is your company employing information technology in new-product development?
Barczak, Gloria; Sultan, Fareena - In: Marketing management : a quarterly business management … 15 (2006) 2, pp. 30-37
Persistent link: https://www.econbiz.de/10007225334
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TURNING MARKETING RESEARCH HIGH-TECH - Marketing research needs a boost in image to be of help to technology companies.
Sultan, Fareena; Barczak, Gloria - In: Marketing management : a quarterly business management … 8 (1999) 4, pp. 25-30
Persistent link: https://www.econbiz.de/10007244066