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~person:"Clark, Bruce H."
~person:"Sultan, Fareena"
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Beziehungsmarketing
1
Customer satisfaction
1
Customer value
1
Information technology
1
Informationstechnik
1
Kundenwert
1
Kundenzufriedenheit
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Clark, Bruce H.
Sultan, Fareena
Griffin, Abbie
130
Kahn, Kenneth B.
102
Barczak, Gloria
57
Nelson, Beebe
14
Mentzer, John T.
13
Price, Raymond L.
13
Vojak, Bruce A.
12
Langerak, Fred
9
Hauser, John R.
8
Hultink, Erik J.
8
Hustad, Thomas P.
7
Zahay, Debra
7
Durmuşoğlu, Serdar S.
4
Eling, Katrin
4
Hart, Susan
4
Hultink, Erik Jan
4
McDonough, Edward F.
4
McNally, Regina C.
4
Perks, Helen
4
Athanassiou, Nicholas
3
Biemans, Wim
3
Candi, Marina
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Hoffmann, Nathan
3
Hoskins, Jake David
3
Hultink, Erikjan
3
Marion, Tucker J.
3
McDonough III, Edward F.
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Moenaert, Rudy
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Mohan, Mayoor
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Robben, Henry S.J.
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Zhang, Cong
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Biemans, Wim G.
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Bienstock, Carol C.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Marketing management : a quarterly business management publication of the American Marketing Association
2
The journal of product innovation management : an internat. publication of the Product Development & Management Association
2
The journal of business & industrial marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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OLC EcoSci
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ECONIS (ZBW)
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Antecedents and consequences of information technology usage in NPD : a comparison of Dutch and US companies
Barczak, Gloria
;
Hultink, Erik J.
;
Sultan, Fareena
- In:
The journal of product innovation management : an …
25
(
2008
)
6
,
pp. 620-631
Persistent link: https://www.econbiz.de/10003761050
Saved in:
2
Customer relationship management processes: How faithful are business-to-business firms to customer profitability?
Johnson, Devon S.
;
Clark, Bruce H.
;
Barczak, Gloria
- In:
Industrial marketing management : the international …
41
(
2012
)
7
,
pp. 1094-1106
Persistent link: https://www.econbiz.de/10010037375
Saved in:
3
How marketing research affects cycle time: A case of the telecommunications industry
Barczak, Gloria
;
Sultan, Fareena
- In:
The journal of business & industrial marketing
16
(
2001
)
4
,
pp. 258-273
Persistent link: https://www.econbiz.de/10007041937
Saved in:
4
Antecedents and Consequences of Information Technology Usage in NPD: A Comparison of Dutch and U.S. Companies
Barczak, Gloria
;
Hultink, Erikjan
;
Sultan, Fareena
- In:
The journal of product innovation management : an …
25
(
2008
)
6
,
pp. 620-631
Persistent link: https://www.econbiz.de/10008097819
Saved in:
5
Determinants of IT Usage and New Product Performance
Barczak, Gloria
;
Sultan, Fareena
;
Hultink, Erikjan
- In:
The journal of product innovation management : an …
24
(
2007
)
6
,
pp. 600-613
Persistent link: https://www.econbiz.de/10007861243
Saved in:
6
Customer relationship management processes : how faithful are business-to-business firms to customer profitability?
Johnson, Devon S.
;
Clark, Bruce H.
;
Barczak, Gloria
- In:
Industrial marketing management : the international …
41
(
2012
)
7
,
pp. 1094-1105
Persistent link: https://www.econbiz.de/10009683376
Saved in:
7
Use or Lose - Is your company employing information technology in new-product development?
Barczak, Gloria
;
Sultan, Fareena
- In:
Marketing management : a quarterly business management …
15
(
2006
)
2
,
pp. 30-37
Persistent link: https://www.econbiz.de/10007225334
Saved in:
8
TURNING MARKETING RESEARCH HIGH-TECH - Marketing research needs a boost in image to be of help to technology companies.
Sultan, Fareena
;
Barczak, Gloria
- In:
Marketing management : a quarterly business management …
8
(
1999
)
4
,
pp. 25-30
Persistent link: https://www.econbiz.de/10007244066
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