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Antecedents and consequences of information technology usage in NPD : a comparison of Dutch and US companies
Barczak, Gloria; Hultink, Erik J.; Sultan, Fareena - In: The journal of product innovation management : an … 25 (2008) 6, pp. 620-631
Persistent link: https://www.econbiz.de/10003761050
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How marketing research affects cycle time: A case of the telecommunications industry
Barczak, Gloria; Sultan, Fareena - In: The journal of business & industrial marketing 16 (2001) 4, pp. 258-273
Persistent link: https://www.econbiz.de/10007041937
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Antecedents and Consequences of Information Technology Usage in NPD: A Comparison of Dutch and U.S. Companies
Barczak, Gloria; Hultink, Erikjan; Sultan, Fareena - In: The journal of product innovation management : an … 25 (2008) 6, pp. 620-631
Persistent link: https://www.econbiz.de/10008097819
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Determinants of IT Usage and New Product Performance
Barczak, Gloria; Sultan, Fareena; Hultink, Erikjan - In: The journal of product innovation management : an … 24 (2007) 6, pp. 600-613
Persistent link: https://www.econbiz.de/10007861243
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Use or Lose - Is your company employing information technology in new-product development?
Barczak, Gloria; Sultan, Fareena - In: Marketing management : a quarterly business management … 15 (2006) 2, pp. 30-37
Persistent link: https://www.econbiz.de/10007225334
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TURNING MARKETING RESEARCH HIGH-TECH - Marketing research needs a boost in image to be of help to technology companies.
Sultan, Fareena; Barczak, Gloria - In: Marketing management : a quarterly business management … 8 (1999) 4, pp. 25-30
Persistent link: https://www.econbiz.de/10007244066