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An empirical evaluation of R&D-marketing NPD integration in Chinese firms : the guanxi effect
Perks, Helen; Kahn, Kenneth B.; Zhang, Cong - In: The journal of product innovation management : an … 26 (2009) 6, pp. 640-651
Persistent link: https://www.econbiz.de/10003894677
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The nature of R&D-marketing integration in Chinese high-tech companies
Perks, Helen; Kahn, Kenneth B.; Zhang, Cong - In: International journal of innovation management 14 (2010) 1, pp. 19-40
Persistent link: https://www.econbiz.de/10003967405
Cover Image
An Empirical Evaluation of R&D-Marketing NPD Integration in Chinese Firms: The Guanxi Effect
Perks, Helen; Kahn, Kenneth; Zhang, Cong - In: The journal of product innovation management : an … 26 (2009) 6, pp. 640-651
Persistent link: https://www.econbiz.de/10008304335