Introduction : creative, cultural, and copyright industries -- Theoretical approaches -- Economic properties -- Creative worlds -- Fields of cultural production -- Case studies -- Music -- Fashion -- Incense -- Marketing creativity -- Markets -- Fairs and Festivals -- Celebrities -- Conclusion :...

"How does a group of people brought together because of their diverse skills and professional knowledge set out to be 'creative'? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative...