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Winning the Super "Buzz" Bowl: How Biometrically-Based Emotional Engagement Correlates with Online Views and Comments for Super Bowl Advertisements

Siefert, Caleb J.; Kothuri, Ravi; Jacobs, Devra B.; … - In: Journal of advertising research 49 (2009) 3, pp. 293-303

Persistent link: https://www.econbiz.de/10008324224

Betrügerisches Geld : Wie eine geheime Elite ein System der Finanzkontrolle geschaffen hat und wie Sie sich dagegen wehren können

Plummer, Joseph - 2015 - 1. Auflage

Persistent link: https://www.econbiz.de/10014010193

CEO Archetype Identity Drives Organization Culture

Prince, Melvin; Forr, James; Wardlaw, Jim; Plummer, Joseph - In: Journal of Leadership Studies 13 (2019) 3, pp. 62-67

Persistent link: https://www.econbiz.de/10012083235

Implementing energy efficiency: Challenges and opportunities for rural electric co-operatives and small municipal utilities

Wilson, Elizabeth J.; Plummer, Joseph; Fischlein, Miriam; … - In: Energy Policy 36 (2008) 9, pp. 3383-3397

Challenges in implementing demand side management (DSM) programs in rural electric co-operatives and small municipal utilities are not well understood, yet these organizations sell roughly 15% of electricity in the US, many are more coal-intensive than investor-owned utilities (IOUs), and they...

Persistent link: https://www.econbiz.de/10005208632

The future of communications - BRAND STRATEGY - Brand growth priorities in a demand economy - How to identify the drivers of brand growth.

Plummer, Joseph; Einhorn, Eric - In: ADMAP : for decisionmakers in advertising, marketing, … 39 (2004) 9, pp. 50-55

Persistent link: https://www.econbiz.de/10006754639

Implementing energy efficiency: Challenges and opportunities for rural electric co-operatives and small municipal utilities

Wilson, Elizabeth J.; Plummer, Joseph; Fischlein, Miriam; … - In: Energy policy 36 (2008) 9, pp. 3383-3397

Persistent link: https://www.econbiz.de/10008089916

BRAND LOYALTY - Researching brand loyalty - How much of your budget goes behind building loyalty? Chances are it is not enough -- And research shows why.

Plummer, Joseph - In: ADMAP : for decisionmakers in advertising, marketing, … 38 (2003) 11, pp. 30-31

Persistent link: https://www.econbiz.de/10006759230

GUEST EDITORIAL - The Shape of Marketing Research in 2021

Cristina Micu, Anca; Dedeker, Kim; Lewis, Ian; Moran, Robert - In: Journal of advertising research 51 (2011) 1, pp. 213-222

Persistent link: https://www.econbiz.de/10008993748

Implementing energy efficiency: Challenges and opportunities for rural electric co-operatives and small municipal utilities

Wilson, Elizabeth J.; Plummer, Joseph; Fischlein, Miriam; … - In: Energy policy 36 (2008) 9, pp. 3383-3398

Persistent link: https://www.econbiz.de/10008880721

ADVERTISING RESEARCH - Biosensory metrics can deliver advertising insights - Can you distinguish a Cannes winner from an Effie great? Both types of ad work, but brain scans show th...

Plummer, Joseph; Moses, Elissa - In: ADMAP : for decisionmakers in advertising, marketing, … (2008), pp. 41-44

Persistent link: https://www.econbiz.de/10008103760