Showing 1 - 4 of 4
We exploit scanner data to track payment choice for grocery purchases for a large panel of households over three years. We particularly focus on the role of expenditure size in determining payment choice. While the use of a long panel for these purposes is novel, the introduction of household...
Persistent link: https://www.econbiz.de/10010816370
We introduce a model of dynamic price and advertising competition and use the model to investigate a popular segment of the Ready-To-Eat Cereal Market. It is well understood that advertising is a key non-price strategic demand determinant in differentiated product markets. Two popular and...
Persistent link: https://www.econbiz.de/10010816379
This paper develops a dynamic oligopoly model of participation in a corporate social responsibility marketing initiative that defines quality standards for products advertised to children. Participation requires that firms either adopt initiative standards by investing in product quality or stop...
Persistent link: https://www.econbiz.de/10010816380
This article develops a framework to analyze voluntary marketing initiatives aimed at reducing children’s exposure to high-calorie packaged foods. Our empirical investigation focuses on children’s ready-to-eat cereal; we begin by estimating a limited awareness differentiated product demand...
Persistent link: https://www.econbiz.de/10010628347