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McGraw-Hill/Irwin series in marketing
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ECONIS (ZBW)
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Business marketing : connecting strategy, relationships, and learning
Dwyer, F. R.
;
Tanner, John F.
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2009
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4. ed.
Persistent link: https://www.econbiz.de/10003571677
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Business marketing : connecting strategy, relationships, and learning
Dwyer, F. Robert
;
Tanner, John F.
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2006
-
3. ed.
Persistent link: https://www.econbiz.de/10001689787
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