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Social marketing : an approach to third-world development
Duhaime, Carole P.
;
McTavish, Ronald
;
Ross, Christoper A.
-
2008
Persistent link: https://www.econbiz.de/10003718227
Saved in:
2
What is marketing?
Baker, Michael John
- In:
The marketing book
,
(pp. 3-20)
.
2016
Persistent link: https://www.econbiz.de/10011471622
Saved in:
3
The marketing mix
Baker, Michael John
- In:
The marketing book
,
(pp. 297-313)
.
2016
Persistent link: https://www.econbiz.de/10011471648
Saved in:
4
Marketing - philosophy or function?
Baker, Michael John
- In:
Marketing theory : a student text
,
(pp. 3-25)
.
2010
Persistent link: https://www.econbiz.de/10003950807
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