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Marketing theory : a student text
Baker, Michael John (contributor) - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10004953452
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Michael the mighty : merry memories of marketing's major-general
Brown, Stephen - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 17/18, pp. 1862-1868
Persistent link: https://www.econbiz.de/10014450155
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Masterful operant resources, masterful marketing competences, and the masterful marketing academic
Hunt, Shelby D.; Madhavaram, Sreedhar - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 17/18, pp. 1869-1875
Persistent link: https://www.econbiz.de/10014450164
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Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 17/18, pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
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Marketing in evolution : essays in honour of Michael J. Baker
Shaw, Susan A. (contributor); Hood, Neil (contributor);  … - 1996
Persistent link: https://www.econbiz.de/10013486670
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Organizational buying behaviour : purchasing and marketing management implications
Parkinson, Stephen T. - 1986
Persistent link: https://www.econbiz.de/10013487189
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Marketing theory : a student text
Baker, Michael John (contributor);  … - 2010 - 2nd ed (Online-Ausg.)
'Marketing Theory' presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the editors bring together key contributions to the field that reflects both historical and contemporary debates and influences
Persistent link: https://www.econbiz.de/10013208033
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The marketing book
Baker, Michael John (contributor);  … - 2016 - Seventh edition.
Persistent link: https://www.econbiz.de/10013182068
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Companion encyclopedia of marketing
Baker, Michael John (ed.) - 1995
Persistent link: https://www.econbiz.de/10013487982
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The marketing book
Baker, Michael John (contributor) - 2003 - 5. ed.
Persistent link: https://www.econbiz.de/10004778790