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End users and technical staff as influencers in buying new industrial products : high stakes, but do they really matter?
Berkowitz, Marvin - In: Advances in business marketing : a research annual 3 (1988), pp. 27-48
Persistent link: https://www.econbiz.de/10001089392
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New product adoption by the buying organization : who are the real influencers?
Berkowitz, Marvin - In: Industrial marketing management : the international … 15 (1986) 1, pp. 33-43
Persistent link: https://www.econbiz.de/10001027954
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The role of global procurement in the value chain of Japanese steel
Berkowitz, Marvin - In: The Columbia journal of world business : publ. … 22 (1987) 4, pp. 97-110
Persistent link: https://www.econbiz.de/10001054671