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Walker jr., Orville C.
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The organization of marketing activities : a contigency theory of structure and perfomance
Ruekert, Robert W.
;
Walker jr., Orville C.
;
Roering, …
- In:
Journal of marketing
49
(
1985
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10002724766
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