O'Reilly, Norm; Foster, George; Murray, Ryan; Shimizu, … - In: Sport, Business and Management: An International Journal 5 (2015) 4, pp. 307-324
Purpose – The purchase drivers of merchandise sales rank in professional sport are examined at both a conceptual and an empirical level. The paper aims to discuss these issues. Design/methodology/approach – A database was constructed for all 30 clubs in the National Hockey League based on a...
